People buy from people, not companies. Your customers are yours because YOU are awesome, and thus this group is likely to have some of your most enthusiastic supporters starting out. Make sure to use your iPhone to invite all of your Facebook friends to follow your business page even if you have to log back in repeatedly to do so.
I can't tell you how many people go to marketing agencies and pay TOP DOLLAR for advertising and don't even pick the low-hanging fruit of their best friends in the world who would gladly share their message across their networks for free.
Your content creation, social media marketing & advertising budget will go much further if you get your biggest allies on your side upfront before the dollars start flowing. Even if you aren't running ads this is a FREE & effective way to increase your exposure to your target market (ie the customers who want to buy from you).
00:00 People Buy From People, Not Companies
00:33 iPhone App Tutorial
