Vanessa, a successful content creator, shared her journey to building a seven-figure business in just a few years.
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Follow Vanessa on social media!
Instagram - @vanessalau.co & @thebossgramacademy
YouTube - @VanessaLau

Vanessa's YouTube channel focuses on topics related to how coaches can earn money through their social media. While working a corporate job, she realized the potential income content creators could earn, prompting her to dive into the world of content creation.

At the start, her YouTube channel didn't take off as expected, and she had to work a part-time job for five months. She experimented with various topics like social media, productivity, and budgeting, but it was a random video about Instagram that unexpectedly gained traction.

Capitalizing on this success, Vanessa launched an Instagram course and earned $200,000 in a year. She refined her focus to Instagram courses for coaches searching for clients and built an automated sales funnel, scaling her income to $200,000 per month.

Vanessa and Ryan discuss how some platforms are excellent for generating traffic, while others generate more sales. In Vanessa’s case, her revenue primarily comes from Instagram posts where she drives sales, while YouTube serves as a platform for search-driven content. Different channels have varying key performance indicators (KPIs), and creators must adapt to their audience's reactions.

She also praises TikTok for its effectiveness in searching for content due to its extensive results and excellent SEO. Vanessa advises newcomers to start with YouTube or Instagram, depending on their goals.

Engaging with comments and encouraging audience interaction is crucial for building a community. Pinning comments on Instagram can incentivize more engagement.

Vanessa believes that perfectionism can hinder progress, advocating for a "good enough" approach.

Ryan and Vanessa discuss personal branding and niche development. Once established in one area, you can expand into other interests while maintaining trust and credibility.

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