The breakfast drink category in Australia is dominated by Sanitarium's 'Up & Go', which unbeknown to most is a soy-based drink. Devondale, Australia's largest dairy, decided to launch a competitor -- made from real milk. We legally couldn't say anything about the negative health implications of soy, but we could draw attention to its other big draw back -- the taste. Or more particularly, the scourge of 'Soy Aftertaste Face' -- it destroys marriages, ruins relationships and divides generations.
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