Everybody wants to look good, especially seniors. It’s our job to deliver the goods by giving clients the idealized vision they desire. Clamshell lighting can help.

Beauty is in the eye of the beholder, so don’t be afraid to push the boundaries. I’m a firm believer in this old chestnut from Field of Dreams: “If you build it, they will come.” In other words, be true to your style. Shoot what you want rather than try to recreate what everyone else has already done or what you think is expected. Get the safe stuff, but venture out and go beyond to create something new and exciting. It may not always work, but you’ll be growing artistically and technically in the process. Working this way helps keep you fresh, excited and able to distinguish yourself from the crowd while developing your signature style.

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