May 21st is Eat More Fruits and Vegetables Day! For today, Howard letterpress printed an electrotype made in the early 1900s depicting the logo for the California Fruit Exchange.

The California Fruit Exchange and it’s trademark “Blue Anchor” had its roots in the California Fruit Growers and Dealers Association in the late 1860s. The California Fruit Exchange had emerged from competing fruit growers unions and was incorporated on May 1, 1901. With its headquarters in Sacramento, the CFE represented fruit growers across the state and was instrumental in helping to transport fresh fruit from California to the eastern United States.

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