It's Friday so we're looking back at our best reporting from the week.

The distributed approach to publishing is turning out to be good business. In six months, Quartz has racked up 45 million views on just 130 videos made by just three people. The content ends up on YouTube and Facebook and not on their website.

The LAD Bible is pivoting from its “boobs and blokes” image. It recently snagged Vice’s deputy managing editor Ian Moore hoping that it can move from a mainly aggregation site to creating original content. Let’s say a sad farewell to Bumday Monday and Cleavage Thursday.

Pinterest’s report card isn’t looking so good. The platform received a C+ for limited technology from e-Marketer. So it’s beefing up its tech partnerships and developing better measurement and targeting tools. Brands are eager to throw money into Pinterest, but not just yet.

Facebook on the other hand is clearly doing something right. Turns out carousel ads do 10 times better than regular static ads. Brands like Wendy’s are believers. Users who saw photos of their hamburgers and salads were 20 percent more likely to remember it.

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