#youtubeshorts #shorts

What's the point of applying your favorite foundation, blush and highlighter if they're going to wear off in an hour? This, friends, is where primer comes in. On this week's episode of What the Dupe?, Matthew compares the best-selling $36 Milk Hydro Grip primer with the $10 ELF Power Grip primer. Which formula does a better job of gripping to makeup? Which ingredient list is better for your skin? Which smells vaguely of a glue stick? Keep watching to see Matthew's full review and wear test, then let us know which dupe to test out next.

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Elf Power Grip Primer: [ Ссылка ]
Milk Hydro Grip Primer: [ Ссылка ]

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PureWow is a digital lifestyle brand owned by Gallery Media Group, a media company focused on making positivity louder. At PureWow, we're dedicated to finding ways to make your life more inventive, beautiful and manageable. With a focus on Beauty, Food, Wellness, and Family, we meet you where you are in every part of your life.

PureWow is the place to go to find out what eyeliner to buy, what dish to serve at your next dinner party, and how to finally book that sitter and plan an amazing date night. It's like the cool woman in the office who always has the best hair...but isn't too proud to tell you her secret. (She conditions first).

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