D&AD & Creative Conscience Entry for Hellmann's 2018.
Hellmann’s say let’s stop wasting food
We present the Hellmann’s Say campaign, incorporating a technology that has the potential to change the world. Introducing a smart label that can massively cut down food waste. This label tells you when food is actually out of date, instead of relying on short expiry dates of products. Along with meal kits that have the exact amount of ingredients for that particular meal. The interactive app gives you more information of the colour codes and allows you to see specific examples. The Hellmann’s says campaign introduces a new way of living with zero waste.
NONE of the footage is our own simply put together by the creative partnership of Beth & Katy from numerous youtube videos to try and get our point across for the brief. STUDENT WORK ONLY.
** All credit for the amazing voice over done by Ben Bason**
