You'd be surprised how much gold a gold luxury watch contains! But don't take our word for it. See how we take a popular gold Rolex apart and find out its exact gold content by weight.

The watch we used in this picture is the yellow gold Rolex Day-Date 40, reference number 228238, which is going for around $39,000 in the market as of the day this video was recorded (on 10/8/2020).

Typically, the difference in price between similar stainless steel and gold models of a specific watch brand is significant. Some people think that the price difference is due to the value of gold, but is it really? I mean, the watch movement is not made out of gold, since both gold and stainless timepieces of the same model/brand have the same movements. What's different are the other parts, like the case, bracelet, etc.

So we set out to take the watch apart and weigh those parts, then calculate their total value based on the market price of gold, which was around $1,900 a troy ounce (or $61 a gram) on the day we recorded the video footage.

On the video, you'll see our preferred watchmaker, Yuri Lopez from Chrono Sky (Instagram link below), take the watch apart and set each gold piece on a calibrated scale.

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What interesting thing to mention is that during the last 20 year period, from 2000 to 2020, gold outperformed the US stock market (S&P 500) by a pretty wide margin, making an investment in gold during that same period worth 7 times the initial amount!

On a side note, gold luxury watches, whether for men or women, are made in 18K gold, which is 75% gold by weight. On the video, we also compare the gold weight of the watch to a 24K chunk of gold.

After you watch the video, comment how close was your guess...what percentage of the gold watch's price was due to the dollar value of its gold content?

Happy Guessing!

Also here are some helpful links to our social pages and important section of our website: 🔽🔽🔽

Instagram (where we post a lot of daily watch deals):
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Request custom jewelry here:
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Sell your gold here:
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Chrono Sky Website
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