“Buy one, get one” (BOGO) deal can sound like the best way to get more bang for their buck. Translated into a straight discount, the total saved from a “buy one, get one 50 percent off” deal would be the same as 25 percent off the total purchase. But the amount of money you spent in the store has grown because you bought two items. Click [ Ссылка ] for more details.

The price of "one" is typically raised when used as part of a buy one get one free deal. Whilst the cost per item is proportionately cheaper than if bought on its own, it is not actually half price.

But the appeal of BOGO is why it’s hard for consumers to see it for what it is. It’s difficult for consumers to tell whether BOGO is fair or deceptive, and often their judgment is clouded by one four-letter word: free.

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