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It’s been a long time coming, but we’re finally getting a look at the luxury SUV from Genesis, the GV80. Feast thine eyes. Not only is this a new model, but this is also the first-ever crossover from Hyundai’s luxury arm Genesis. And what a necessity it is.

The midsize luxury segment is packed with players like the Lincoln Aviator, Acura MDX, Mercedes-Benz GLE, BMW X5, Audi Q7, see you get the picture. Genesis had to get into the game or suffer serious consequences. So, how do you stand out from that crowd? Here’s one way.

The 2021 Genesis GV80 has a starting price of under $50,000 including destination fees.

That’s significantly lower than most of those competitors I just mentioned. So, here’s what you get for all that cash. Well, first a good-looking car.

The GV80 has a distinctive look. It starts with the signature grille that proportionally works really well on this big SUV. Now, the GV80 isn’t breaking any ground with its shape, though it’s elegant and sporty at the same time. What does stand out are the twin slat headlights and taillights that wrap around to the profile. I love this feature and look forward to seeing it in other places in the Genesis line up.

Add the sloping shape of the roof, side vents, and this character line that’s joined by a second one toward the rear quarter of the car and you get a real sense of movement and speed in the design that’s understated, yes, but also, graceful and quite beautiful.

Inside the GV80 primarily has a 2-row 5-passenger setup. There is a third-row option available on one of the very well equipped V6 models. But note to buyers, that third row is very tight. OC: (interior) For a 5-seater, the GV80’s cabin feels spacious. There’s great room up front and (moving to the rear) passengers in the second row won’t feel as though you hate them.

Design-wise, that classy, understated language from the exterior extends inside. Controls are mostly made up of dials for climate and audio, even the shifter, which I’m not a massive fan of. I prefer a stick or even push buttons.

A wide-screen 14.5-inch display sits atop the dash. It gets Apple CarPlay and Android Auto standard and also gets controlled with a dial, and oddly features a pad with handwriting-recognition capability. This seems tough to do while driving.

Upholstery ranges from leatherette to diamond-quilted Nappa leather. Standard front seats come power-adjustable and heated, which is a lovely amenity. You can upgrade to massaging seats as well as ventilation in the front and even second row.

Buyers get the choice of a 2.5-liter turbocharged 4-cylinder engine (300 hp/311 lb-ft torque) or a 3.5-liter twin-turbocharged V6 (375 hp/391 lb-ft torque). Both of those engine options mate to an automatic 8-speed transmission, which we actually think will make for a sportier drive experience than, say, a 9- or 10-speed that you see on a lot of these big crossovers.

Incidentally, fuel economy numbers aren’t yet available on either engine. While we obviously aren’t able to drive it yet, another hint that the GV80 promises road manners on the sportier side of things, is that the base 4-cylinder model gets a rear-wheel drive set up.

All-wheel drive comes standard with the V6 and is optional on the 4.

Advanced safety features come standard even on the base models and include blind-spot collision assist and forward-collision warning with automatic emergency braking. Trim levels for both the 2.5T and 3.5T engines will range from Standard, Advanced, Advanced + for the 3.5T, and Prestige. And of course, you can opt for AWD on all of them if it doesn’t already come thusly equipped.

As you climb up those trim ladders you can expect high-end options including interior extras like a panoramic sunroof, heated steering wheel, a 12.3-inch digital gauge cluster, and wood trim, but also tech features like remote assisted parking and a dynamic suspension that reads and adjusts to road conditions. Of course, to get those goodies, there is extra money involved.

Entry-level on that top Prestige trim starts just over $60,000. Still less coin than German counterparts for similar features.

Don’t worry, not going to be a quiz on who’s got what for how much. The only question you’ll need to answer is how on earth you’ll decide which luxury midsize SUV to wrap yourself up in.

Gorgeous looks, compelling powertrains, and historically stellar handling and dynamics at a persuasive price? Okay, let’s just throw in the 10-year/100,000 mile powertrain warranty and the Genesis GV80 makes a strong argument for your consideration.

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