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One of the most important things to look at is the conversion percentage. Obviously, the higher the conversion percentage the better. The conversation percentage for PPC typically is lower than the conversation percentage organically. In this example, we have a 7.97 conversion percentage. That can be found on the home screen on the dashboard on the right-hand side. A good rule of thumb for conversion percentage is anything between 10 and 20%. Obviously, the higher the better and the more exact the match type and keyword to what you're selling, the higher the conversion percentage is going to be. If you are selling something and you're using an exact match type and the keyword is very precise to what you're selling and you have a low conversion percentage, then I would highly suggest looking at your listing and taking a good look to see what could be wrong and figure out why you're not converting. Go to your listing and optimize your listing. Definitely ask an outside source to look at your images, look at your title, look at your bullet points and get a couple of opinions as to why your listing may not be converting as good as it should be.

You can find the conversion percentage throughout the site. You can go into campaign optimization. Inside of campaign optimization, you're going to see the conversation percentage right over here. As you can see, this particular campaign has the highest conversation percentage. That's doing really, really well. You can also ... Here's the conversation percentage down over here. You can also click on listing optimization, which is going to show all of your skews and the conversation percentage for each particular skew inside of your PPC campaigns. It's gonna be right over here. This is the conversation percentage for this particular skew inside of PPC not organic, inside of PPC.

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