This is the slightly revised entry from Playback Holdings Limited explaining their targeted television advertising technology. The video is called 'magic in your pocket'
Music is by Harry the Piano and Simon Bates and was specially written for this video. Video work by Ransford Davies-King. For full information see details on the Playback Rewards website - which is shown on the last frame of the video. Playback Holdings are currently semi-finalists in the 2012 CISCO BIG awards competition. For full details in the technology and rollout visit the website.
