Alexander Brazie has built a career working on the design of some of the largest online games: World of Warcraft and League of Legends. We start with the inspiring story of how Alexander landed a career in game design, starting as a teenage game developer. Along the way he's learned how to create amazing, engaging, sustainable game businesses--as well as how the business models to support them have evolved. We talk about MMORPGs, MOBAs, free-to-play (f2p), subscriptions and NFT-based games.

Alexander can be found on Twitter at [ Ссылка ] or at his game design education company, [ Ссылка ]

You can find Jon on Twitter at [ Ссылка ] or his blog at [ Ссылка ] -- his company, [ Ссылка ] provides a live services platform for game developers to build online games.


0:00 Intro
1:22 How Alexander got into the game industry
11:40 World of Warcraft
13:07 How business model changes content
16:00 Creating moddable elements
18:17 The human aspect of game dev
19:06 Seeing opportunity
22:04 The job of the game designer
23:55 Humility
27:40 MMORPGs
30:12 A blueprint for competitors
37:09 Blizzard to League of Legends
44:41 League of Legends
48:25 The economy of League of Legends
52:40 Narrative design and theme development
58:00 New business models
1:01:58 Castle Doctrine and proof of time spent
1:08:20 Play to earn
1:10:37 Experimenting and innovating
1:12:42 Building the metaverse
1:14:14 Creative chaos
1:15:00 Alex’s biggest lesson
1:15:57 Where to learn more


#gamedev #gamedesign #metaverse

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