Learn from a CRO expert as he briefly summarizes one of the first e-commerce ad metrics he analyzes when onboarding a new client. This strategy could double the people ACTUALLY seeing your offer.

Believe it or not, our guest host, Nick Coats, used to work at ClickBank before starting his own agency, Sawtooth Media Group. He's had access to countless data over his years, and has developed an extraordinary grasp on conversion rate optimization.

0:00 Who is our guest host?
0:34 Are you having trouble with ROAS?
0:57 The ad metric Nick checks first with new clients
1:23 One CTR metric to rule them all
1:58 The value of tracking CTR
3:38 Choosing and testing ad creative to boost CTR
5:01 An example of ad creative to test
5:52 What to do after your ad creative test
6:40 Narrowing down ad creative that boosts CTR

#ecommerce #facebookads #cro

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