SUHR MATEUS ASATO SIGNATURE #3 AVAILABLE NOW

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It’s a process

Most of my heroes had their own signature models. Being very honest to you, I don’t remember making any relation to this as a goal to my career when I got into the guitar world but I surely associate this “achievement” with a good meaning. It’s been more than 6 years since the first time that Suhr has opened their doors to me - and the chronology of the facts involving the brand and I brings me lots of gratitude: from a regular visitor to a demo guy; then a “endorsed-by-guitarist” to “hey this is my new signature line”. The majority of the chapters of my musical journey so far is marked by me playing their instruments. This video not only shows the process of making my brand new Suhr Signature Model but also represents what this relationship is about - it takes time, effort and passion in all details. A good reminder to never forget the hard work behind the scenes. Having a signature model not only means a good sign of recognition but also refreshes the purpose of why I make music. Thanks to John Suhr, Justin Shekoski, Reuben & all the amazing people of Suhr for trusting in my process with lots of patience, kindness and hope. It’s been a great journey.

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