Most SEOs focus on information and transaction intent keyphrases. But what about the brand-related keyphrases? Even expert search engine optimization pros often miss these.

The fact is, branded keyphrases are a goldmine of insights and opportunities.

This video shows you the seven steps for getting those insights and capturing those opportunities quickly.

2:35 🔹 1. Finding all of your branded keywords fast
4:30 🔹 2. Review the search snippet for your own site
5:18 🔹 3. Check your competitive set according to Google
6:00 🔹 4. Check your knowledge panel and Google My Business account
7:13 🔹 5. Look for Questions and Answers “People Also Ask”
8:04 🔹 6. Review your reviews: Find and fix any reputation issues
9:32 🔹 7. Confirm your connected social media accounts

This quick little exercise is the fastest, easiest most effective type of search optimization, affecting branding, local SEO, traffic and reputation.

You have a right to rank for every one of these phrases. You should claim that right and make sure you're the best authority on your brand.

BONUS: This video starts with a quick breakdown of the three types of keyphrases. That diagram (and the rest of the tips) are also available here, in the detailed article on the Orbit blog... [ Ссылка ]

Happy rankings!

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