June 24, 2021
Brands know the products they want to create but designing formulations that stand out in the market and play into current consumer expectations and trends comes with challenges. Today we going to dive into key, post-pandemic trends across skincare, haircare, and color cosmetics that will help inform product development ideas and keep brands ahead of the competition. We’ll also contextualize each key trend with a discussion of the hero ingredients brands can utilize to capitalize on the sales potential that each trend provides.
