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In this episode of Pulsate Academy, we introduce what is Geofencing and how it's used for location-based marketing.
These virtual perimeters combined with awareness of the app user's current location make apps just like yours even smarter. We cover the following topics on how Geofencing can engage your audience and revolutionize your mobile marketing.
0:25 1. What is a Geofence?
A geofence can be used to target customers in physical locations, allowing you to trigger the right message, the right campaign, at the right time and place.
1:51 2. What are the benefits of Geofencing to my app?
Some of the benefits include increasing your sales and loyalty and reminding customers of your presence or rewarding returning customers.
2:23 3. Can you give me ideas for my app for using Geofencing?
Benefits include creating incentives, you can remind them of rewards, you can also survey customers when they leave your store.
3:34 4. What are the technical requirements of Geofencing and how has it evolved?
Using a combination of GPS, cellular data, and also ambient Wi-Fi data combined, Geofencing can be divided into active Geofencing and passive Geofencing and what are the advantages and disadvantages to using one over the other.
7:26 5. How does pulsate use Geofencing and what do you require from me?
We see geofencing as being completely virtual, so we wanted absolutely no hardware requirements for geofencing other than the actual consumer's mobile device itself, that is the one prerequisite.
11:20 6. What are the FAQ's of Geofencing?
How Geofencing works in an urban environment versus a rural one, how to save your 'fence' and how fences react being close to one another.
14:13 7. Geofencing, privacy and consumer perceptions.
Over 80% of your customers want to receive location-based rewards, offers, and notifications, we explain how best to use push notifications and tracking your customers and where to mention it on your privacy page.
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We would love to hear your feedback on Geofences so please comment below and tell us what you think?
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About Pulsate
Pulsate is an All-in-One mobile marketing growth stack used by leading mobile marketers to drive sales from their app, increase user engagement and deliver experiences to build brand loyalty.
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Pulsate’s Mobile Marketing Growth Stack Include:
Pulsate Engage™
See, segment and send content to app users using push notifications, in-app notifications or email.
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Pulsate Converse™
Customer support teams use Pulsate’s live chat feature to answer questions and respond to user feedback.
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Pulsate Locate™
Message app users in real-world locations using Geofencing and Beacon signals.
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Pulsate Analyze™
Get real-time insights into customer app behavior, purchasing patterns, app usage and top content.
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Pulsate Connect™ (Beta)
Connect, share and stream mobile app data and events between a range of third party platforms and APIs to build smarter omni-channel experiences.
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Pulsate Predict™ (Beta)
Predict the likelihood of when certain users will spend, churn or return in your app.
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