Recently Facebook did a close caption update and you need to know what to do as a marketer to get people to still read your videos. Need a video created for you? Connect with us-
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#Facebook #CloseCaptions #VideoMarketing
Prior to the beginning of November 2018, if you were uploading a video to Facebook and then add the SRT files for the transcriptions and close captions, the captions would automatically show on the post. However after early November 2018 Facebook made an update, where just like YouTube, it’s up to the viewer to turn off or on the close caption feature. This means if you add the SRT file, it’s not guaranteed that the video is going to autoplay with the captions. Even though we’re a video marketing company that gets paid to edit videos for our clients, I personally don’t like this update because now we are force to charge our clients more to hard code the captions into the videos, versus uploading the already corrected SRT files from our YouTube Optimization service.
What’s your thoughts about this update?
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