In “24/7 Formats: Turning Underperforming Stations into Profit Centers,” as part of the Coffee with Envision webinar series, Neal Sabin of MeTV-FM fame, Howard Kroeger of Kroeger Media, creator of the HANK FM and BOB FM formats, Brian Burns, creator of the brand new innovative No Borders Radio bilingual CHR format, and George Gimarc, the creator of Today’s Comedy Network and Stand Up Rock all weigh in on how to re-format for success using 24/7 formats. Get expert tips from 24/7 format superstars to repurpose that underperforming station or directionless translator.
The value of 24/7 formats is increasing, especially for underperforming channels covering FM, AM, HD2 or HD3 and translator signals in any market size. This panel reveals the process behind formatting, programming, imaging, and marketing a 24/7 format, as well as how the chosen format can create ratings and revenue in any given market.
