Want to learn how to hack user perception to make websites and apps feel faster? Google Senior UX designer Mustafa Kurtuldu shares reseach on how to to increase perceived performance, and gives UX examples and technical tricks to improve the speed of your site, at Awwwards Conference Amsterdam.
"There's an issue in Silicon Valley and I think the technology industry as a whole, we think adding features increases value, while adding features actually decreases the experience and the focus."
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