Cody Butler has an incredible story about how a change in his mindset and what he believed propelled him from making less than $10K to making $200K in one year!

Cody tells his story and shares with Luke and me what inspired him to write The 90-Day Marketing Plan, which helps small business owners position themselves for long-term success.

He does it by first instilling in his clients that regardless of what they produce, they are in the business of marketing. He also coaches them on how and where to spend their marketing budget. And he preaches that the 80-20 rule can and should be applied to every aspect of their business.

If you’re struggling or wondering why your business isn’t performing like you want it to and what you can do about it, then this is the episode for you.

Resources:
- Website: www.codybutler.com
- Podcast: Small Business Marketing with Cody Butler on iTunes
- Book: The 90-Day Business Plan on Amazon
- Success Guide: How to Effectively Follow Up with Clients

[1:37] Preview
[2:28] Cody Butler’s business journey.
[7:40] The inspiration for The 90-Day Marketing Plan.
[9:27] Business owners don’t understand they’re in the business of marketing.
[14:04] Identify income generating activities.
[16:28] Conduct a 80/20 analysis of your business.
[21:50] Focus your marketing on your most profitable product/service.
[27:30] What to do without enough sales to conduct an 80/20 analysis.
[30:20] Don’t copy others. You are your USP.
[34:21] Why you need to keep following up on leads.
[37:37] Cody’s routine
[41:25] Cody’s advice to his younger self
[45:16] Action Item

To learn how to generate more referrals and repeat business, visit:
www.remindermedia.com

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