Travis Gossen, sales engineer for Google Marketing Platform explains the importance of ad serving and the opportunities Campaign Manager 360 unlocks for your business.
The Essentials video series from Learn with Google Marketing Platform shares important product information about Google Marketing Platform directly from the Google experts. Get the latest tips and strategies from those who know best.
Google Marketing Platform is a unified advertising and analytics platform that helps enterprise marketers make better decisions faster. With Google Marketing Platform, you’re in control of every campaign, so you have the flexibility to adapt to the needs of your business and your customers.
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Gain inspiration from the Mondelez case study: [ Ссылка ]
Time stamps:
0:00 Intro
00::30 What is ad serving?
02:22 A centralized measurement infrastructure
03:24 Deep integrations with buying platforms and publishers
05:18 Use of Google AI
06:27 Verification & video
