Ahead of the Champions League final between Real and Atletico Madrid, take a look inside the CR7 Museu in Madeira -- the shrine dedicated to the greater glory of Real Madrid's Cristiano Ronaldo.
The CR7 Museum in Madeira contains 150 trophies and medals dating back to Ronaldo's childhood.
In the souvenir section dominated by the CR7 brand -- presided over by his sister, Elma, who also runs a CR7 boutique in Funchal -- you can get anything from an embroidered Ronaldo hankie (designed for the man who can't stop blubbing, presumably) to a plastic CR7 ashtray.
Cristiano is more than a footballer now, thinks Mendes. "He is Portugal's main ambassador, I have no doubt about that. The country has no other brand as popular and important like Ronaldo. The image of the country is reflected in him."
One of the museum's assistants, who bears a vaguely familiar look, agrees. "All Portuguese people love him now and consider him the best footballer ever," says Nuno Viveiros, Ronaldo's older cousin, pointing out the first trophy he ever won -- a player of the tournament award when they were teammates for amateur side, Andorinha.
Get the latest headlines [ Ссылка ]
Subscribe to The Telegraph [ Ссылка ]
Like us on Facebook [ Ссылка ]
Follow us on Twitter [ Ссылка ]
Follow us on Google+ [ Ссылка ]
Telegraph.co.uk and YouTube.com/TelegraphTV are websites of The Daily Telegraph, the UK's best-selling quality daily newspaper providing news and analysis on UK and world events, business, sport, lifestyle and culture.
