CGI is a convenient advertising tool for your product, no matter what development phase it is in. Renders have indisputable advantages.
Firstly, affordable price. Without spending too much, you will be able to provide yourself with materials which can be used as a marketing tool for social networks, as promotional materials for outdoor advertising and practically everywhere you want the received images to be used.
Secondly, the speed of execution. In comparison with video or virtual tours, CGI is considered to be the fastest way to get quality materials for work and advertising.
Thirdly, super realistic visuals. A good render will be hard to distinguish from a photograph.
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