New Jaguar Design Studio in Gaydon utilises the latest technology in Virtual Reality, Augmented Reality and Computer-Aided Surfacing.

Jaguar has unveiled its new dedicated design studio in Gaydon, bringing the entire design team into one purpose-built creative space for the first time in the marque’s 84-year history.

For the first time the brand has opened its doors to give unique insight behind its design leadership – from initial sketching and clay sculpting to final engineering. Led by Jaguar Design Director, Julian Thomson, the new studio is the most advanced automotive design centre in the world. The Exterior and Interior teams collaborate throughout a well-defined process that can move from inspirational first sketch to finished car in around four years.

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