When and why do individuals and institutions adopt blockchain technology? When do they eschew blockchain technology? In this Research Report, Dr. Davit Marikyan, a Lecturer in Marketing at the University of Bristol School of Management, discusses his research on factors affecting blockchain adoption.
Chainlink Research Reports cover the latest research from across the smart contract ecosystem. Featuring academic and industry experts in the fields of computer science, economics, and cryptography, this series offers a glimpse into the most cutting-edge research developments in Web3. Chainlink is the most widely used oracle network for powering hybrid smart contracts, enabling any blockchain to securely access off-chain data & computations.
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