Billionaire in 3 Minutes
Alfredo M. Yao is one of the most admired businessmen in the Philippines today. The two flagship companies of his sprawling Zesto Group are called Zest-O-Corporation and Zest Airways. The names couldn’t be more appropriate. After all, these are enterprises built on the foundation of Yao’s enormous enthusiasm for finding another way.
Indeed, when his new packaging technology failed to gain traction, Yao started making juice to sell the pack. Thus, one of the country’s largest beverage companies — Zest-O-Corp. — was born. Similarly, when his airline, Zest Airways, faced headwinds in a highly competitive market, Yao created an entirely new route to operate flights. Not surprisingly, therefore, 68-year-old Yao is considered an inspiring and iconic personality in the Philippines.
Popularly known as the ‘Juice King,’ the jet-setting businessman is not just the CEO of Zest-O-Corp. and Zest Airways but also the founder of a clutch of firms — Semexco Marketing, Inc., Harman Foods, Amchem Marketing, Inc., American Brands Philippines, Inc., SMI Development Corporation, and the Philippine Business Bank.
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