Did you know that you can completely change the way people feel about your company by reframing the way you communicate to your customers?
Take the NHS as an example.Rory Sutherland says that the NHS should change ‘waiting time’ to ‘preparation time.
People would feel a lot less frustrated about waiting times if they knew that they were actively preparing to ensure their operation/treatment was as effective as possible.
That one-word change could make all the difference.This is a clip from our latest podcast titled, ‘How to Charge More For Your Product/Service (The Power Of Perceived Value)’.
Full episode: [ Ссылка ]
