The PESO Model™ was first defined by Gini Dietrich in her 2014 book "Spin Sucks" and his since been widely adopted by communicators as a useful framework for planning and optimising marketing strategy across four key intersecting segments: Paid, Earned, Shared and Owned media ([ Ссылка ]).

Where is your business expending most of its marketing effort, and are your strategies for your core media channels integrated and aligned? Is your business leveraging a PESO Model™? approach for marcoms planning?

Stand-out PR tips for start-ups and scale-ups
B2B PR agency EvokedSet's top tips to build brand value and drive business success.

#business #marketing #pr

свернуть