In an M&A transaction, investment bankers are selected in large part of their sector knowledge and connections/relationships with prospective buyers. Hence, the banker is expected to both identify, approach and market to the potential buyers.

And within the universe of potential buyers identified, buyers can typically be categorised as either a strategic buyer or a financial buyer. Let’s go through some of their key differences.

The buyer universe, typically includes a combination of strategic buyers and financial buyer.

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