Speakers:

+ Phoebe Ord, Business Director, DEPT®
+ Tom H,Head of Brand, Planning and Content, easyJet

"While easyJet has long been famous for connecting people across Europe, the brand wanted to give its socials the same fame. And taking a brave new route, embedding silliness in its social strategy, has paid off. Embracing and celebrating the weird and wonderful, the obscurities of European culture, and the unbounded joy of travel is helping easyJet to stand out and cut through.

Silliness that ensued: an influencer-penned song about European foodie hotspots; a collab with an ex-employee and star of 00s show Airline; and reuniting iconic Eurovision duo Scooch to pay homage to their infamous 2007 entry, refreshed cabin crew uniforms to boot. All of which has strengthened community and accelerated fan love amongst an audience of easyJetters.

In this session, easyJet and DEPT® will share the do’s and don’ts of strategic silliness, and what it takes to strike a balance that drives results."

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