One of the world’s great brands is also one of the world’s most fascinating businesses. Learn about Rolex’s incredible obsession with quality and secrecy and the lengths they go to nurture their brand.

Filled with rich anecdotes and timeless insights from an industry insider, this is a must-listen episode.

We are delighted to be joined by Ben Clymer, founder of HODINKEE, and an expert on all things luxury watches. Ben has had rare access to Rolex and the people behind the manufacturer, making him the perfect person to dissect this business with us. Please enjoy this excellent Breakdown of Rolex.
 
For the full show notes, transcript, and links to the best content to learn more, check out the episode page here:
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Show Notes
[00:00:00] - Introduction
[00:03:01] - [First question] - Ben's favorite Rolex watch ever; Ben's Inside Rolex piece
[00:04:24] - What makes the Rolex Daytona such a special watch 
[00:07:19] - The job-to-be-done for high-end watches beyond just telling them the time
[00:12:18] - The strategy behind marketing luxury products; The Luxury Strategy
[00:14:34] - An overview of Rolex's business
[00:19:38] - The history of Rolex 
[00:38:45] - Their genius in marketing and distribution 
[00:41:55] - How they make decisions and what others can learn from them
[00:47:14] - The financials of Rolex and other luxury watch brands
[00:49:02} - Most important business lessons others can learn from Rolex
[00:52:54] - Other luxury brands worth studying 
[00:57:26] - What Rolex hasn't gotten right

#businessbreakdowns #rolex

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