The Indian car market has largely been dominated by the top 4 manufacturers, with the competition mainly shuffling between Indian, Japanese and Korean car brands. However, Chinese car brands are likely to expand their footprint in India with brands like BYD and MG already making some inroads. While Chinese car brands don't have a set reputation in India just yet, they have been expanding their footprint globally quickly and have managed to carve a strong position for themselves particularly in the electric car space. This plays a vital role in their expansion as they're at the forefront of electrification globally and Indian car manufacturers too are shifting their focus to battery electric vehicles as they expand their business within India and overseas. In this video, we discuss the opportunity at hand and the important challenges that have to be addressed as Indian brands take on global ambitions.
Timestamps
0:00 Introduction
1:31 What The Indian Car Industry Used To Be
4:57 What China Was Doing In The 80s & 90s
7:25 Indian Car Industry Harsh Reality
8:32 China & Collaborations
10:14 India's R&D Advantage
11:14 Chinese Car Preconceived Notions & Reality
14:04 EVs Are Playing To China's Favour
15:03 Reputation Can Make Or Break!
20:47 Everything Indian Brands Are Doing Right
24:00 Are Indians Demanding Enough?
26:39 Global Ambitions Help Domestic Stand
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