Turning a negative consumer behavior into an aspirational business driver

A campaign developed by FRED & FARID New York for HP.

* Check www.fredfarid.com for more creative work 

* FRED & FARID is a fully-digital independent boutique agency with offices in Los Angeles, New York, Shanghai, and Paris. We are a peculiar mix of the French sense of craft and taste, the Chinese sense of tactic and digital, and the American sense of vision and strategy delivering 1800 client solutions for 250 different brands in 30 industries and accumulating 950+ awards and titles – including the AdAge 2020 Best Newcomer of the Year – and - Best Integrated Campaign.

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