Beyond the regular duties of stewardesses, airline companies used the sexual appeal of their sky girls to create captivating and often racy ad campaigns.
“Fly me” was an advertising campaign launched by National Airlines in the 1970s. The campaign was created by Wells Rich Greene, an advertising agency, and was known for its sexually suggestive slogans and imagery.
The first print advertisement featured a photographic close-up of Cheryl Fioravante, a freckle-faced stewardess with a boyish coiffure, smiling innocently. “Hi, I’m Cheryl. Fly Me,” the ad read in large boldface.
Subsequent ads invited travelers to “fly” other fresh-faced stewardesses. The advertisements were designed to appeal to the male demographic and suggest that National Airlines was a desirable and upscale brand.
