Jonah Berger, a world-renowned expert on change, explains the science behind why people change and the strategies used to induce change in people.
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More about Jonah Berger:
Dr. Jonah Berger is a world-renowned expert on change and why products and ideas catch on. Dr. Berger is a professor at the University of Pennsylvania Wharton School and a best-selling author. In his latest book, The Catalyst, Berger provides resources for invoking change.
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