Learn three steps to directly market to customer segments based on their online behavior, while keeping their data completely on-premise. In this SAS How To Tutorial, SAS’s Chris Meade shows you how to create:
1) An event in SAS 360 Engage.
2) A segment that captures the customers who trigger that event.
3) A task to directly market to customers in that segment.

Chapters
0:00 – Intro and overview
0:43 – How to create a new event in SAS Customer Intelligence 360
3:47 – Create a segment
5:31 – Create a direct marketing task
6:57 – Add a primary metric to track customer behavior in real-time

Learn more about SAS Software
◉ SAS Customer Intelligence 360 Learning Subscription – [ Ссылка ]
◉ SAS Customer Intelligence 360 Learning Path – [ Ссылка ]
◉ SAS Customer Intelligence 360 Video How To Tutorials – [ Ссылка ]
◉ SAS Customer Intelligence 360 Overview – [ Ссылка ]
◉ SAS Customer Intelligence 360 Support – [ Ссылка ]
◉ SAS Customer Intelligence 360 Communities – [ Ссылка ]


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