Learn three steps to directly market to customer segments based on their online behavior, while keeping their data completely on-premise. In this SAS How To Tutorial, SAS’s Chris Meade shows you how to create:
1) An event in SAS 360 Engage.
2) A segment that captures the customers who trigger that event.
3) A task to directly market to customers in that segment.
Chapters
0:00 – Intro and overview
0:43 – How to create a new event in SAS Customer Intelligence 360
3:47 – Create a segment
5:31 – Create a direct marketing task
6:57 – Add a primary metric to track customer behavior in real-time
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ABOUT SAS
SAS is a trusted analytics powerhouse for organizations seeking immediate value from their data. A deep bench of analytics solutions and broad industry knowledge keep our customers coming back and feeling confident. With SAS®, you can discover insights from your data and make sense of it all. Identify what’s working and fix what isn’t. Make more intelligent decisions. And drive relevant change.
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