Marketing Analytics is the management and analysis of data to improve the performance of your marketing efforts. But there is so much more to it. Watch the full video to learn all you need to know about marketing analytics.

00:00-01:07 Marketing analytics definition
01:08-01:32 Why is marketing analytics important for marketers?
01:33-02:21 What is the process of marketing analytics
02:22-04:22 Marketing analytics maturity framework explained
04:23-07:43 Examples of marketing analytics for agencies and in-house marketers
07:44-08:54 What is data transformation in marketing analytics?
08:55-10:27 Marketing analytics dashboards, reports and visualisation

Data and analytics is now the most important thing you need to master to nail your marketing. Understanding the basics is the first step to making the most out of the data being created all around you at all times!

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