This panel will explore challenges in implementing full-funnel marketing strategies, focusing on measuring ROI and attribution. It will discuss leveraging various marketing channels, AI’s role in customer acquisition and how brand marketing is key for feeding top of funnel strategies. Retailers will gain insights on how to test into new marketing programs and effectively measuring marketing ROI across the entire funnel.
Billy May
CEO, Brooklinen
Doug Jensen
SVP Go-to-Market Analytics & Activation and Learning Center of Excellence, Estée Lauder Companies
Moderator
Emily Hickey
Co-Founder & CEO, Chief Detective
A.J. Ghergich
Global VP Consulting, Botify
Renee Halvorsen
CMO, Marine Layer
CommerceNext is a community, event series and conference for marketers at retail and direct-to-consumer brands. Join our events to meet other industry leaders and learn the latest ecommerce and marketing strategies: [ Ссылка ]
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