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0:00 WRITING ENGAGING COPY
1:51 START WITH A STRONG HOOK
2:15 CALL OUT THE AUDIENCE
3:23 SHARE AN INTERESTING STAT
3:42 POSE A QUESTION
4:36 SHORT SENTENCES & PARAGRAPHS
5:23 SHARE SOMETHING THAT HAPPENED TO YOU
6:20 ADD FORMATTING
6:53 END WITH A QUESTION
9:42 LEVERAGE FORMATS LIKE A.I.D.A.
10:16 WRITE LIKE YOU SPEAK!
