All Things Producing: Ask The Pros: Getting a story to the screen, big or small, requires a unique combination of passion, imagination, and commercial savvy, all banked on a tenuous marriage between your own creative instincts and the tastes of the marketplace. How do working producers strive to find the sweet spot where innovative storytelling overlaps with popular appeal? And how do they work to keep the necessary “heat” under a project as it slowly (oh, so slowly…) comes together? Perhaps above all, how does a producer working in today’s marketplace work to finally turn a “no” – or a series of them – into a “yes”? Bring your best questions about the job of producing, and join the conversation!

Session Sponsor
Abu Dhabi Film Commission

Speakers
Ian Bryce
World War Z, Transformers franchise; Ian Bryce Productions

Tracey Edmonds
Jumping The Broom, With This Ring; CEO & President, Edmonds Entertainment

John Heinsen
CEO and Executive Producer, Bunnygraph Entertainment

Stu Levy
Priest, Pray For Japan; CEO, TOKYOPOP

Gary Lucchesi
The Age of Adaline, The Lincoln Lawyer; President, Producers Guild of America

Lori McCreary
Invictus, Madam Secretary; President, Producers Guild of America

Moderator
Vance Van Petten
National Executive Director, Producers Guild of America
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The Producers Guild of America protects and promotes the interests of all members of the producing team in film, television and new media.

The PGA has over 6,500 members who work together to protect and improve their careers, the industry and community by facilitating members health benefits, encouraging enforcement of workplace labor laws, the creation of fair and impartial standards for the awarding of producing credits, as well as other education and advocacy efforts.

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The Producing Team consists of all those whose interdependency and support of each other are necessary for the creation of motion pictures and television programs.

Executive Producers
Producers
Co-Executive Producers
Supervising Producers
Senior Producers
Line Producers
Co-Producers
Associate Producers
Segment Producers
Field Producers
Story Producers
Production Managers
Visual Effects Producers, Supervisors, & Coordinators
Post-Production Supervisors & Managers
Production & Post-Production Coordinators

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