Today, we dive into the fascinating world of the Diffusion of Innovations model – a conceptual framework that unlocks the secrets behind the adoption of novel products, practices, and ideas within our social systems.
Originating in the mid-1900s and later popularized by sociologist Everett M. Rogers in 1962, this theory encompasses key elements like innovation, communication processes, time, potential adopters, and the broader social system. It's not just about new inventions; it's about perceiving something as new that drives adoption. Characteristics such as relative advantage, compatibility, malleability, and complexity play a crucial role in determining adoption likelihood. Join us as we unravel the captivating journey of the Diffusion of Innovations theory and explore its applications in marketing, public health, and beyond.
