Hello Tomorrow is the title of a 2005 Adidas television advertisement, and also the name of the song used in the commercial. The 90-second spot was created by Oscar-nominated film director Spike Jonze for ad agency TBWA\Chiat\Day to advertise the adidas_1 "intelligent" sneakers. The title song was composed specifically for the advertisement by Jonze's brother, Sam "Squeak E. Clean" Spiegel, and its lyrics were sung by Jonze's then-girlfriend, Karen O of the Grammy-nominated rock band Yeah Yeah Yeahs. Proving to be an incredibly successful commercial, Hello Tomorrow received many honors; these include two Gold Lions at the 2005 Cannes Lions International Advertising Festival, three 2006 Silver Clio Awards, and a 2006 Gold EFFIE Award.
