The difference is pretty simple.

Web analytics means measuring web site traffic and user behavior on web sites.

Its purpose is to improve the performance of the website and user acquisition.

Digital analytics is a more general term and web analytics is part of digital analytics.

In addition, digital analysts measure, analyse and optimise, for example:

- email campaigns
- mobile applications
- social media presence
- YouTube performance
- all kinds of customer data

Many of us have started as web analysts and later found out they were doing digital analytics.

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