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Digital marketing is becoming one of the most important parts of resort hotels’ overall marketing efforts.
Having a solid digital marketing strategy can help you to stand out from the competition, entice users to consider your destination and ultimately convince them to book a stay at your hotel.
This video will look at three international digital marketing strategies that you should consider if you want to boost your hotel’s bookings.
First of all, use your website to boost your brand awareness.
Many hotel managers want to use their website to get more direct bookings, as this allows them to avoid paying commissions to online travel agencies.
However, if your brand awareness is low, then it would be a better idea to use your website as your main tool to improve this.
You should target a range of keywords, from broad to specific, in order to capture users’ attention at all stages of the customer booking journey.
You should also translate your website into the native languages of your target markets. You might want to consider SEO-localisation – a process which produces SEO-friendly translations.
Secondly, create a connection using social media.
Social media is a great way to get in touch with travellers and stay connected with them. It enables resort hotels to engage with travellers from the inspiration stage to the booking stage.
Make sure that your social media content is visually attractive and useful. Consider social media contests, as these are a great way to create buzz.
Remember to embrace user-generated content and encourage your guests to share on social media.
You might also want to consider collaborating with a relevant Instagram influencer, as many travellers get ideas from travel influencers who they follow on Instagram.
And finally, showcase your hotel using video.
Video content is a great tool that you can use across all platforms. You can use videos on your website, your blog, on social media and even on your ads.
Having your own channel on YouTube can also be a good tactical move to showcase your hotel’s videos.
If you host your videos on YouTube, make sure to optimise them.
Do your keyword research in a similar way to how you would when optimising your website content and make sure to optimise each video’s title, description and tags with your keywords.
Can you think of any other digital marketing strategies for resort hotels? Let us know in the comments below!
