Plog’s model of allocentricity and psychocentricity is one of the best-known theoretical models in the travel and tourism industry. Since Plog’s seminal work on the rise and fall of tourism destinations, back in 1974, a vast amount of subsequent research has been based on or derived from this concept- so it is pretty important! But what is Plog’s model of allocentricity and psychocentricity?

In this video I will explain, in simple language, what Plog’s model of allocentricity and psychocentricity is and how it works. I will also show you why it is so important to understand Plog’s work, whether you are a student or whether you are working in the tourism industry.

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Timestamps-

00:00 Plog’s model of allocentricity and psychocentricity
00:24 What is Plog’s model of allocentricity and psychocentricity?
02:37 Why did Plog research different types of tourists?
03:38 Why do destinations rise and fall in popularity?
05:24 What is Plog's tourist typology?
06:12 Allocentric tourists
08:04 Psychocentric tourists
10:06 Mid-centric tourists
11.10 The benefits and limitations of Plog’s model of allocentricity and psychocentricity

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