CII Brand Conclave :: 19 December 2014, The Oberoi Grand, Kolkata, India
Brand Breakout – How Indian Brands Can Go Global
The workshop will be devoted to strategies Indian companies can follow to take their brands global. In a world where channel profits largely accrue to the player in the value chain that owns the brand, Indian brands cannot be left behind. Moreover, although the Indian economy is large, nevertheless, it accounts for only 2%-3% of global GDP. Overseas markets offer tremendous opportunities not only for large, but also smaller Indian companies. For India to fulfill its destiny, it should - and will - develop its own global brands.
But how can this be done? What are viable routes to global success, depends on the size of the company, the industry they are in, and their strategic goals. Hence, there are multiple ways to global success.
The workshop is about how Indian companies can do this. It is based on many years of consulting and academic work and on his recent book Brand Breakout: How Emerging Market Brands Will Go Global authored jointly with Nirmalya Kumar, Member Group Executive Council at Tata & Sons. Examples of large as well as smaller Indian and other emerging market companies following the various strategies will be provided throughout the workshop.
