Brittany Galvan explains how to navigate a client's first time hosting a booth at a trade show and what you can do to ensure a successful showing.
Here are the top 3 tips for a company's first time exhibiting at a tradeshow.
First, it is highly recommended that you plan a fun event at your booth that will draw attendees to the booth and get them engaged with you and the product you're representing. For example, a client who is exhibiting a product out of Germany decided to host a beer garden for both days of the show which brought a lot of traffic and got a lot of people curious about the product.
Second, it is recommended to have a simple handout that states what the product or service is and that will allow people to take it with them and remember who you are once they get back from the show.
Lastly, attend all the industry networking events to meet veterans from the industry and gather some insights and tips from them and to introduce your product or service to people who may not have heard of you yet.
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